Pop-up shop design & fabrication
We design, build and install
custom pop-up shops.
One human-scale studio. Drawings, fabrication, logistics and installation under one roof. From a single pop-up to a national tour, our team stays involved from brief to load-out.
Built for
- One quote, with no change orders between vendors.
- One project manager, from the first drawing to the last strike.
- Shipped and installed anywhere in North America.
Pictured: adidas, two SSL 32 units for Boston Marathon retail.
Tell us about the project.
Site and date defined or not, tell us what you are building. You will hear from us within 48 hours.
Built for
Trusted with
high-stakes moments.
Built to move. Solid as the brand they wear.
Want a pop-up like these for your brand?
Tell us what the shop has to sell and where, and we build around it.
You will hear from us within 48 hours
One studio. Every discipline it takes to build and deploy.
A pop-up normally gets split across four suppliers: a designer, a fabricator, a logistics company and a local install crew. Four quotes to reconcile, four schedules to chase, and nobody accountable when one of them slips.
An ephemeral activation leaves little room for error. What gets delivered has to match the standard of the brand it represents, on the day it matters.
Steel Space is all four. One scope, one price, one accountable partner. The people who draw it are the people who build it, drive it and set it up on site.
Brand impact.
Built for scale.
What a brand or an agency gets from us, whether the unit is rented from the fleet or built from the ground up.
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Integrated expertise
The same team designs and fabricates. What gets drawn is drawn by people who know how it will be built, so ambition and buildability are settled at the drawing stage, not on the shop floor.
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Flexible by design
Market-ready units, custom builds, or both in the same project. The solution follows the concept and the site, not a catalogue.
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Built to move
Designed for one-off activations, touring campaigns and brand environments that travel across North America. Fast install means less budget in labour and machinery, and more of it in what the audience actually sees.
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Brand amplified
The build meets the brand where it already stands. Materials, finish and detail hold up to the same scrutiny as everything the brand puts its name on, and the flow, the stations and the equipment all work on the day.
We build experiences worthy of what a brand stands for.
Send the market and the dates. A rep calls to walk through the site and the brief, then the scope is priced. If it is not buildable inside that window, you hear that on the call.
You will hear from us within 48 hours
Rent a unit,
or build it custom.
Five unit models in the Ready™ fleet, ready to brand and deploy. Studio covers what the fleet cannot.
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SSL 8
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SSL 16
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SSL 32
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SS 20
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SS 40
Sizing and configuration are set against the venue and the concept, from a 10'×10' footprint to 5,000 ft².
How we work
We turn concepts into physical environments without losing what made them worth building.
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Scope
Your creative direction, your brand cues, your must-haves.
Site conditions, footprint, operational requirements. One market or a full tour.
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Design
Mockups and 3D rendering.
Custom design, down to the details.
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Build
Fabrication and customization in our own workshop.
Logistics and transport handled as one system.
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Deploy
Installation on any site condition, no heavy machinery.
Full-scale brand environments, live on site.
Planning a pop-up this season?
Send the city, the dates and the footprint you have. The build is scoped around the site, from a single pop-up to a national tour.
You will hear from us within 48 hours
FAQ
Answered the way we would answer them on a call.
How much does a pop-up retail build cost?
Two directions, and they combine.
Ready™. Units built to deploy fast, branded to the campaign and configured for the site. The asset exists, so the quote comes back quickly. A unit can be rented, short or long term, rented to own, or purchased. Everything built onto it is purchased.
Studio. Environments fabricated from the ground up, built to the concept you bring. For when the concept asks for something that does not exist yet. A Studio project is commissioned, and can integrate fleet units under their own terms.
Master service agreements are available for brands activating several times a year.
Do you work white label with agencies?
Yes. We regularly support agencies behind the scenes. The creative stays yours and so does the client relationship.
Can you help before the concept is sold?
Yes. We provide renders, technical drawings and feasibility input early. Bring us in before the pitch: renders help ambitious concepts get approved.
Can you move fast on tight timelines?
Yes. Ready™ assets allow rapid deployment options: a unit already in the fleet, rebranded and fitted, is the fastest route on site.
The biggest variable is not the build, it is the distance. Shipping a unit across the continent adds days that no shop can compress. Give us the market with the date and the schedule gets built backwards from the load-in.
Can you scale to different footprints?
Yes. From compact 8 ft units to multi-unit setups, we fit the brief and the space.
Can you handle touring or multi-city rollouts?
Yes. From one-stop activations to full tours, transport, setup and deployment are covered, with field management on site. Pepsi covered more than thirty locations over four months and 18,000 kilometres.
What if our idea is unusual?
Perfect. Unusual ideas are our favourite kind.
Tell us about the project.
Site and date defined or not, tell us what you are building. You will hear from us within 48 hours.