Steel Space
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Branded bars & beverage activations

We design, build and install
custom mobile bars.

Draft systems, tasting counters, wine service, cold brew. One studio draws it, fabricates it, ships it and sets it up, from a single stadium footprint to a five-festival tour.

Coca-Cola branded portable bar with a bartender, red stools and bottle-shaped bollards
Client
Coca-Cola
Project
Portable bar and photo booth
Location
Buford, Atlanta
2010Building since
500+Projects completed
N. AmericaDesign, build, ship, install
Ready™ & CustomExperiential marketing activations

A bar has to pour, chill and hold a queue.

A branded bar is a service point before it is a set piece. Taps, refrigeration, storage, power and a counter line laid out so service keeps moving at the busiest moment.

We have built the eight-tap service bar that rolled in and out of its footprint after every Cubs home game, the tasting counter that met 1.5 million people across Canada for Pepsi, and the wine bar that toured multiple cities for Kim Crawford, with Vibrant.

Same team, every step. The team that draws the service layout also fabricates it, ships it and sets it up. One scope, one price, one accountable partner.

Two-storey Miller Time Social bar with neon sign, upper deck and a queue at the counter
Miller Lite music festival tour, for Jack Morton Worldwide and Molson Coors. Five festivals, five states, everything travelling inside the unit.
One quoteDesign, fabrication, transport and installation priced together. No change orders between vendors.
One contactThe same project manager from the first drawing to the last strike.
One shopIn-house fabrication, whatever the concept calls for.

Brand impact.
Built for scale.

What a brand or an agency gets from us, whether the unit is rented from the fleet or built from the ground up.

  • Integrated expertise

    The same team designs and fabricates. What gets drawn is drawn by people who know how it will be built, so ambition and buildability are settled at the drawing stage, not on the shop floor.

    Queue of visitors at the Pepsi tasting bar activation
  • Flexible by design

    Market-ready units, custom builds, or both in the same project. The solution follows the concept and the site, not a catalogue.

  • Built to move

    Designed for one-off activations, touring campaigns and brand environments that travel across North America. Fast install means less budget in labour and machinery, and more of it in what the audience actually sees.

  • Brand amplified

    The build meets the brand where it already stands. Materials, finish and detail hold up to the same scrutiny as everything the brand puts its name on, and the flow, the stations and the equipment all work on the day.

We build experiences worthy of what a brand stands for.

Send the market and the dates. A rep calls to walk through the site and the brief, then the scope is priced. If it is not buildable inside that window, you hear that on the call.

Rent a unit,
or build it custom.

Five unit models in the Ready™ fleet, ready to brand and deploy. Studio covers what the fleet cannot.

  • SSL 8 Steel Space SSL 8 unit
  • SSL 16 Steel Space SSL 16 unit
  • SSL 32 Steel Space SSL 32 unit
  • SS 20 Steel Space SS 20 unit
  • SS 40 Steel Space SS 40 unit

Sizing and configuration are set against the venue and the concept, from a 10'×10' footprint to 5,000 ft².

How we work

We turn concepts into physical environments without losing what made them worth building.

  1. Scope

    Your creative direction, your brand cues, your must-haves.

    Site conditions, footprint, operational requirements. One market or a full tour.

  2. Design

    Mockups and 3D rendering.

    Custom design, down to the details.

  3. Build

    Fabrication and customization in our own workshop.

    Logistics and transport handled as one system.

  4. Deploy

    Installation on any site condition, no heavy machinery.

    Full-scale brand environments, live on site.

Trusted with
high-stakes moments.

Built to move. Solid as the brand they wear.

  • adidas
  • Bloomia
  • Coca-Cola
  • Lincoln
  • L.L.Bean
  • Miller
  • M&M's
  • Porsche
  • Shipt
  • Spotify
  • Trendi
Service bar with draft taps built for the Chicago Cubs at The Park at Wrigley
MLB Chicago CubsThe Park at Wrigley · SSL 16 and SS 20
Festival-goers holding drinks in front of the Miller Lite bar
Miller LiteFive US music festivals · Two-storey bar with upper terrace
Pepsi Ultimate Taste Challenge branded mobile tasting bar
PepsiCanada · Ultimate Taste Challenge, over 30 locations
Salud Cantina bar serving fans at a soccer friendly
Taste SaludOakland, Nashville, Arlington · For Favour
Kim Crawford wine bar unit with guests at the counter
Kim CrawfordMulti-city tour · Wine bar, for Vibrant

Tell us about the project.

Site and date defined or not, tell us what you are building. We come in at any stage of the concept.

  • 500+ projects behind us. Useful at first sketch, and on a scope that needs to move now.
  • You will hear from us within 48 hours.
  • Prefer to talk? 1-877-574-7979
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Please enter a number from 25000 to 500000.
A range is enough. It tells us which direction to price, rental or custom build.

FAQ

Answered the way we would answer them on a call.

How much does a build cost?

Two directions, and they combine.

Ready™. Units built to deploy fast, branded to the campaign and configured for the site. The asset exists, so the quote comes back quickly. A unit can be rented, short or long term, rented to own, or purchased. Everything built onto it is purchased.

Studio. Environments fabricated from the ground up, built to the concept you bring. For when the concept asks for something that does not exist yet. A Studio project is commissioned, and can integrate fleet units under their own terms.

Master service agreements are available for brands activating several times a year.

Can the bar pour draft?

Yes, and the taps are drawn into the unit rather than added on site, together with the refrigeration and the storage they need. Tell us how many taps and what you are pouring and it goes into the scope before anything is priced.

Can we rent the bar for a single event?

Yes. A single-day event or a tour running several months, the rental term follows the programme. Short and long term rental, rent to own and purchase are all available.

Do you work white label with agencies?

Yes. We regularly support agencies behind the scenes. The creative stays yours and so does the client relationship.

Can you help before the concept is sold?

Yes. We provide renders, technical drawings and feasibility input early. Bring us in before the pitch: renders help ambitious concepts get approved.

Can you move fast on tight timelines?

Yes. Ready™ assets allow rapid deployment options: a unit already in the fleet, rebranded and fitted, is the fastest route on site.

The biggest variable is not the build, it is the distance. Shipping a unit across the continent adds days that no shop can compress. Give us the market with the date and the schedule gets built backwards from the load-in.

Can you handle touring or multi-city rollouts?

Yes. From one-stop activations to full tours, transport, setup and deployment are covered, with field management on site. Pepsi covered more than thirty locations over four months and 18,000 kilometres.

What if our idea is unusual?

Perfect. Unusual ideas are our favourite kind.